Who we are
At Bryo Beauty, we believe that true beauty radiates from within. Our mission is simple: to empower women—especially Latinas of all shades, shapes, and roots—to embrace their natural glow with confidence and elegance. Whether you’re from Colombia, El Salvador, Mexico, Nicaragua, or anywhere in between, Bryo Beauty is here to celebrate you.
Rooted in both tradition and innovation, Bryo Beauty is more than just a cosmetics brand—it’s a movement. We are dedicated to crafting products that honor individuality, self-expression, and the vibrant beauty within every woman. Inspired by a passion for beauty from an early age and a deep commitment to sustainability, our founder set out to create a brand that uplifts, empowers, and respects both people and the planet.
As a brand in its early stages, we are committed to creating cosmetics that not only enhance your beauty but are also kind to the Earth. Our products are vegan, cruelty-free, and paraben-free, ensuring that every item we create is as gentle on the planet as it is on your skin.
At Bryo Beauty, we stand for more than just makeup—we stand for confidence, empowerment, and embracing your natural glow. Because beauty isn’t about changing who you are—it’s about enhancing the radiance that already exists inside you.
Glow, rooted in nature. 🌿✨
Meet the Founder
Wendy Myvett, Owner and Founder
From a young age, beauty has been my passion. I grew up watching my mother get ready, and she always told me, "Arreglarte no es para otros, es para ti"—getting dolled up is for you and no one else. That lesson shaped my belief that beauty is about confidence, self-expression, and empowerment.
As a Latina with roots in El Salvador and Guatemala, my culture has always been a source of inspiration. The vibrant colors, rich traditions, and deep connection to nature influence my vision for Bryo Beauty. Certain products will be inspired by my roots, celebrating the beauty and traditions passed down through generations. I wanted to create a beauty brand that reflects our culture while remaining clean, sustainable, and kind to both people and the planet.
In college, I pursued beauty journalism, writing reviews on brands like MAC, BoxyCharm, and articles on how to best use products and beauty tools in our school paper. But my journey took a deeper turn when I joined an environmental sustainability group, The California Student Sustainability Coalition and dived deep into learning about sustainability and the human impact on our planet. I realized that beauty should not only make us feel good but also be good for our planet. That’s when the vision for Bryo Beauty was first born—a brand that would blend my love for beauty with my commitment to sustainability.
With eight years of experience working across top social media platforms, I’ve learned how to leverage digital spaces for brand growth while ensuring advertiser safety and inclusivity.
I created Bryo Beauty for women like me—who have always loved beauty but didn’t always feel seen. Every product is crafted with intention, celebrating the vibrant and diverse beauty of every woman.
Welcome to Bryo Beauty, where your glow is rooted in nature. 🌿✨